Your Email Channel Deserves a Real Strategy, Not Guesswork
Most e-commerce brands send emails without a plan — and it shows. We build custom Klaviyo strategies grounded in your data, your customers, and your revenue targets so every send has a purpose.
What's Included
Our Process
Discovery & Data Deep-Dive
We pull your Klaviyo data, Shopify analytics, and customer behavior patterns. No assumptions — just numbers that reveal where revenue is hiding.
Audience & Lifecycle Mapping
We segment your list by behavior, value, and engagement to build a lifecycle map that identifies exactly where customers drop off and where they convert.
Strategy Architecture
We design your complete email ecosystem — flows, campaigns, segments, and sending cadence — all aligned to your revenue goals and brand voice.
Roadmap & Prioritization
You get a phased execution plan ranked by revenue impact. Quick wins first, long-term plays second. Every action item has a timeline and expected outcome.
Ongoing Optimization
Strategy is not a one-time document. We revisit monthly, adjust based on performance data, and keep your email program evolving with your business.
Results We've Delivered
Tools We Use
Frequently Asked Questions
Volume without strategy is spam. We build a system where every email has a purpose — whether that is nurturing a new subscriber, recovering a lost customer, or driving a repeat purchase. The result is more revenue from fewer, better emails.
Yes. While Shopify is our bread and butter, we build Klaviyo strategies for brands on WooCommerce, BigCommerce, Magento, and custom platforms. The strategic framework adapts to your tech stack.
Quick wins like flow optimizations and segmentation fixes typically show results within 2-3 weeks. The full strategy compounds over 60-90 days as new flows mature and campaign cadence stabilizes.
Klaviyo account access, Shopify or store analytics, and any historical campaign performance data you have. We also want to understand your brand positioning, target customer, and revenue goals.
Both. We can deliver a strategy document for your team to execute, or we can handle end-to-end implementation — design, copy, builds, and ongoing management. Most clients choose full execution.
Email Strategy Strategy Guides
Deep-dive guides and frameworks for Email Strategy — written by our team.
Email Marketing for Subscription Brands: Reduce Churn and Maximize LTV
Subscription brands lose 30-40% of subscribers within 3 months. Here's the email strategy that cuts churn in half and maximizes lifetime value.
Seasonal Email Marketing: How to Plan Campaigns That Match Customer Intent
Plan seasonal email campaigns that align with customer buying intent. Includes a month-by-month calendar, timing strategies, and Klaviyo setup.
Customer Lifecycle Email Marketing: The Right Message at Every Stage
Map your email strategy to every customer lifecycle stage. Flows, segments, and tactics for each phase from prospect to loyal advocate.
Ready to Get Started with Email Strategy?
Book a free strategy call and let's build your email revenue engine.